AI & Image Recognition Technology
With SmartSpotter ShelfWatch, in-store execution has never been more cost-efficient. Using the combined power of crowdsourcing and artificial intelligence, any FMCG Company can increase its bottom line by achieving full audit coverage and getting faster, more timely, and more accurate results.
Ensuring better outcomes when gathering data
Labeling enough data with only internal field resources is time-consuming, expensive, and inefficient. In addition, retail auditing requires adequately addressing fundamental problems, which means that it demands significant store coverage.
Say no more to conducting audits manually or relying on self-assessments while not accurately gathering large amounts of data. Together, SmartSpotter and Parallel Dot's ShelfWatch provide an opportunity to facilitate high-quality performance with faster results, driving better in-store execution and excellence in merchandising.
ShelfWatch analyses shelf images & displays and provides corrective feedback to generate strategies for suppliers and retailers to maximize operational performance and sales.
Get ahead of the race
Our 100,000+ network of Spotters can collect all photographic evidence for you. Alternatively, you can use your internal Field Team, reducing their time in stores by 65%.
Now, you can transition from a fixed-based resource model to an increasingly flexible, task-based, and cost-effective one that shows timely and accurate results.
Self-digitalized audits with image recognition technology provide broader coverage. This coverage contributes to improved capacity for managing data and monitoring operational processes, which ultimately increases the customer's bottom line. All this without manual operations or extensive paperwork. It has never been more accessible and user-friendly!
How it works
Why SmartSpotter ShelfWatch
It is simply accurate
95%+ recognition accuracy at SKU-level. It will help the brand accurately identify planogram execution at the product (SKU) level across multiple categories, spot any misplaced product in real-time, and generate collaborations from the retailer or action from its field resources.
Easy to implement and cost-effective
The easy-to-use interface with real-time insights permits one to take actions and decisions on the spot. It saves time and resources and provides well-presented information to drive better in-store execution and excellence in merchandising.
Our platform provides different customizable KPIs:
Planogram execution: achieving high product recognition rates helps generate more accurate planogram compliance reports and enables field sales teams to make decisions and make changes in store.
Share of Shelf: recognizing product conditions on shelves, such as on-shelf availability and pricing, provides a competitive advantage and allows for pinpointing new growth opportunities
Out of Stock: Visual recognition scans and detects any product missing from shelves in any store. Track out-of-stocks in real time at any time of the day and generate targeted actions to avoid missed opportunities. SmartSpotter enables customers to identify upsell opportunities, generate leads, and maximize sales across any channel.
Price ticket compliance: Scan data is only accurate if there is a correct price ticket execution. ShelfWatch detects incorrect pricing or missing tickets. Price compliance can be generated and trended over time in any retailer in Australia.
Optical Character Recognition OCR: Looking for Scanning Tickets to collect retail data? Combine the power of crowdsourcing with computer vision technology and scan thousands of tickets audited by Spotters in any location in Australia.
This information is managed and reported through the SmartSpotter dashboard. Enable your team with a single-pane-of-glass platform and a unique source of truth for timely and accurate decisions.