Challenges in Retail Supply Chain
The supply chain in retail is complex and busy, and managing it is a significant task. When working with retailers, suppliers face several unprecedented challenges, particularly when related to in-store execution strategies.
Most of these problems are deeply connected to one cause:
Brands are not being able to monitor retail operations during high trade periods. Taking control of retail execution is as essential for a brand as the product itself. However, distance and lack of resources often undermine this control and separate suppliers from stores and their on-shelf products, complicating retail execution management.
Never lose sight of Retail Operations!
Still, there are cost-effective ways to solve these issues, driving sales and achieving adequate visibility in execution at the store level. As a result, suppliers are increasingly turning to Mobile Audits so they don’t lose control of their products' retail execution.
Mobile retail auditing allows suppliers to ensure in-store merchandising compliance, cut costs, and drive efficiencies across the company. This is done by crowdsourcing and mobilizing people on the ground to conduct field research everywhere suppliers need them to be and any time they want. That way, brands can see inside stores without deploying a field team and resources to achieve greater and cost-efficient control over retail operations.
Avoid retail blind spots!
Does it worry you that your products are not available in sufficient quantities inside stores or that your marketing material is not set up as it was intended?
As shocking as it is, 90% of companies report that their strategies are not executed as planned. With a mobile audits system, Account Managers can oversee planogram compliance with the help of photos and data gathered in-store and our easy-to-understand dashboard, which shows agreement compliance scores, sharable reports, KPI trend lines, and more.
As retail promotion plans count for nothing without correct execution, SmartSpotter keeps you alerted to everything you need to know so your brand avoids costly retail blind spots.
Avoid replenishment of shelves not on time
Empty shelves and product unavailability, even though the product is still in the store, are issues that occur rather frequently and, of course, decrease sales. However, out-of-stock situations in which the products are available but not placed on the shelf are a matter of compliance and in-store execution.
But you don’t need to worry about auditing that yourself! Using Mobile Audits, with each store shoppers visit, you can get high-quality information, feedback, and data that will help you increase your business bottom line and excel at customer experience and satisfaction.
Working with retailers does not have to be challenging—at least not anymore! Crowdsourcing and mobile audits can help your business, speeding up results on a broader scale.