Crowdsourcing for Improved Product Introduction results: A How-To Guide
For any business, whether big or small, successfully launching new products and growing and sustaining them in the market is not easy. This is especially true nowadays when customers have more access to diversified and customized products across various shopping channels.
That said, a new product’s success is never guaranteed. Understanding customer behavior is essential to introducing a new product; until the product is on the shelf, one can only guess how consumers will react.
For this reason, brands have started implementing research tools and agile testing techniques to evaluate how customers respond in real-time and directly on the shop floor. Of course, expecting specific results based on research is important, but measuring the actual sales figures across outlets that appeal to the right audience can be much more effective. Thus, combining scan data with qualitative insights allows companies to make decisions on the spot, based on real-time information, making the necessary adjustments to launch the product on a larger scale more efficiently.
That said, SmartSpotter offers brands an effective and sustainable solution for executing testing techniques that will allow them to successfully introduce new products into the right market.
What makes it possible?
What makes this possible is our unrivaled coverage of skilled Spotters, trained in the sales sector, who(?) make location-based listing agreements with selected stores, document sales data volumes, track shoppers’ behavior, and interview in-store personnel.
Our dashboard also includes photographic evidence, analyzed, and well-presented information that will empower you to take action in real time.
Our sales team will discuss your needs and guide you through the setup process. They are hand-picked from our most experienced and trusted Crowd Spotters and deliver expertise from being part of one of the world’s biggest field marketing companies, Advantage Smollan. So, you get the benefits of global know-how through local people familiar with your store!
If you would like to know more about optimizing the introduction of your new products into the market, contact us!