Unlocking Profitability: The Impact of Effective Stock On-Shelf with SmartSpotter

Short on time? Quick Overview of SmartSpotter Australia's Benefits:

• Swiftly Recover Lost Revenue: Identify and address out-of-stock situations promptly to minimise sales losses.

• Quantify Missed Sales Opportunities: Use data-driven insights to assess and mitigate the impact of stock shortages.

• Monitor Inventory Levels and Distribution: Access daily updates on stock status, pricing, and product placement across all locations.

• Gain Competitive Intelligence: Obtain real-time information on competitors' stock availability and pricing strategies.

• Ensure Promotional Compliance: Verify that promotional pricing and displays are correctly implemented to maximise campaign effectiveness.

• Optimise Field Team Efforts: Provide teams with precise data to prioritise high-impact stores, eliminating guesswork.

• Accelerate New Product Launches: Track the speed and efficiency of new product rollouts to ensure timely market entry.

• Seamless Data Integration: Easily export data for integration into existing systems, simplifying analysis and decision-making processes.

What is SmartSpotter?

SmartSpotter is a mobile solution that leverages crowdsourcing to gather real-time store insights, enabling brands to enhance retail compliance and execution. Designed for FMCG brands, SmartSpotter provides live updates on stock availability, distribution, and pricing across every store and SKU, ensuring your products are on the shelf and not stuck in the warehouse.

Key Features

Real-Time Insights: Unlike traditional scan data that only reflects past sales, SmartSpotter reviews and approves all store visits submitted by the crowd that are immediately visible in your dashboard, offering you a current view of in-store conditions and empowering you to make informed decisions promptly.

The SmartSpotter dashboard shows real-time results at the product, store, and retailer levels, all supported with photo evidence.

• Comprehensive Coverage: With a network of mobile users (Spotters), SmartSpotter captures honest feedback on product placement and condition, providing precise information on how your products perform in stores. This will help you to understand how well your brand promise is being delivered at each customer touchpoint, ultimately enhancing customer satisfaction and loyalty.

• Identify and Resolve Out-of-Stocks: Empty shelves disappoint customers and result in lost sales opportunities. SmartSpotter's platform enables rapid detection of stock shortages at both SKU and store levels, allowing for prompt corrective actions to restore product availability and recover potential revenue losses.

• Competitor Analysis and Market Positioning: Staying informed about competitors' stock levels and pricing strategies is vital for maintaining a competitive edge. SmartSpotter delivers actionable insights into competitors' market activities, empowering businesses to proactively adjust their approach and maintain a strong market presence.

• Validate Promo Compliance: Increase the effectiveness of your off-location displays to capture shopper attention and drive sales. SmartSpotter helps you ensure that your second displays are positioned strategically to maximise visibility. This way, you can capture shoppers' attention and convert it into incremental sales.

• Enhancing Field Team Efficiency: Providing field teams with precise, up-to-date data allows them to focus on high-priority stores and SKUs, enhancing the effectiveness of their efforts. With SmartSpotter Team, you can integrate your field reporting with our system and have all the insights from Spotters and your Field Team in a centralised and robust system.

• Seamless Data Integration: Integrating new data into existing systems should be straightforward to maintain workflow efficiency. SmartSpotter allows for easy export of collected data in compatible formats, facilitating smooth integration into current business processes and enabling swift action based on the insights gathered.

You can easily share the results with colleagues or with external parties. You can filter at product, store and retailer levels. With a single click, you can share the insights with:

• Own organisation (field employees, own field service, category management, marketing, sales, management)

• External field service Store staff (branch managers, entrepreneurs, department managers)

• Retailers. Generate collaboration when both parties see results together.

Why choose SmartSpotter?

• Control your promotions: See your promotions from day one. Something wrong? Adjust immediately!

• Incremental Sales: In general, a 20% increase in execution results in a 7% increase in sales

• Dedicated account team: Access to your dedicated account manager at any time

• We measure during peak hours: Track the availability of your product range during the weekend

• Out of stocks loss projections: More revenue for supplier and retailers by avoiding OOSs

• Don't move from your office! National visibility within 24 hours! No hassle. SmartSpotter collects the insights you are looking for

• All KPIs in one dashboard: Visibility of your POS Material and Digital Media in a centralised dashboard.

• Go for the best price: Monitor prices periodically and efficiently and make timely adjustments.

• Flexible and cost-effective program: Allows consistent metrics on your customer experience

• Customised programs: We measure precisely what you want to know

• Everything in one central place: Say goodbye to the many Excel sheets and individual emails

• More efficient team: Fewer administrative actions, so more time on the shop floor

• Get off to a flying start: You can start within one day. SmartSpotter takes care of it

• Real-time insights: Everything in your dashboard is supported with photo, video, or audio evidence.

Who is SmartSpotter for?

Sales Managers: SmartSpotter equips sales managers with real-time data on product placement and compliance, enabling them to prioritise store visits and swiftly address any issues to enhance sales performance.

Brand Marketers: With SmartSpotter, brand marketers can verify the correct implementation of promotional materials and pricing across all retail locations, ensuring consistent brand representation and maximising campaign effectiveness.

Category Managers: SmartSpotter provides category managers with detailed insights into SKU performance, aiding in data-driven product decisions.