Increasing ROI with Optimised Field Teams

The issue with pure auditing-based work

Field teams are responsible for many essential tasks, from merchandising and building relationships to selling and training. However, a particular function often takes a lot of their time when you send your field team out: audit work. As there are so many locations to visit, pure audit work costs your company time and money and makes your field team less efficient.

It's a waste of time if your teams are visiting all locations instead of only those needing action. For your business to be competitive in retail, it needs to be able to solve problems as quickly as possible, showing clients that you can take on their requests. But when auditing-based work takes up so many resources and time, it isn't easy to direct your team's efforts agilely.

Making your field team more efficient

To correct this issue, you need to make sure that your field teams are doing the work they're paid to do, not field audits, which take 95% of their time! The answer? Outsource the auditing work so your field teams' visits are more efficient and productive, targeted to those stores that need immediate action. That way, you can plan for those visits. The more information you can gather on the locations before sending in your teams, the better.

By optimizing your team's time, you can achieve better ROI from them and respond to your client's needs promptly.

SmartSpotter helps you drive efficiency for your business.

We welcome you to our world of flexible, powerful, and automated solutions to help you achieve perfect retail execution. Our specialized network of crowdsourced mystery shoppers is always ready anywhere in the country to collect data on the locations you need. They collect the data through our industry-leading smartphone app, providing all required insights when an assignment is close to their site.

The data collected is then returned to us and displayed in our easy-to-understand dashboard, showing agreement compliance scores, sharable reports, KPI trend lines, and more. This way, you instantly see what the Crowd found, together with analytics that show opportunities within.

By crowdsourcing audit work, we keep our solution cost-effective for you, also offering a way to minimize overarching business costs like fuel, as our modern auditing tools will save you and your field teams spending behind the wheel of a car.

But that's not the only solution. You can also involve your staff. After that, you only need to decide what you want to know!

SmartSpotter TEAM

The solution lies in outsourcing audit work and ensuring that any audit work your field teams perform is as efficient as possible. With SmartSpotter TEAM, your company's people can report their field activities via the TEAM version of our app. Their observations are shown in the SmartSpotter dashboard, alongside others commissioned from the Crowd.

The platform is designed to let your team focus on their expertise: building relationships, improving in-store experiences, and growing sales, significantly improving field performance.

Mobile merchandising and sales app: Make it fun for your team to report on store audits. Set up and manage missions to collect and share store-level data and pictures to feed in-store intelligence.
Simple, automated, and efficient reporting: Data-driven insights and automated alerts lead to faster strategic actions. Share live results with trade partners to cooperate toward a perfect retail execution.
Promotion & Planogram compliance: ensure your products are always perfectly executed with efficient surveys for planogram compliance, on-shelf availability, image recognition, and more.

Here's what our clients have to say:

Brownes Dairy:

Smartspotter has given Brownes extra eyes in the trade and has helped us better understand current challenges and opportunities at the retailer level.

Using SmartSpotter Team, we have all reports on a single solid platform. Today, we can see what happens in the field faster than ever!!. In that way, we can take action before the promotional period finishes.

Ivana Pereza, Brand Manager and Category Development

JDE:

The Automated Dashboard provides clear insights for perfect store promo execution. Retailers use photos, scores, and trends to optimize our promotional execution. Together with the retailers, we aim for a beer store, which usually results in more effective promotions.

Signify:

It is very user-friendly for the app users in stores and those reading the reports. Our people no longer have to make reports at home, which brings them more job satisfaction. For us, it is the ideal tool for connecting Signify and retailers.