Are You Tracking Your True Out-of-Stock (OOS) Rate?
For many FMCG brands, success is often measured by scan data and reported sales figures. But what about the missed opportunities—the sales that never happened because your product wasn’t on the shelf when a customer needed it?
A lack of real-time visibility into stock availability means you could be losing revenue without realising it. Every time a product is out of stock, not only do you miss a sale, but you also risk customers forming new purchasing habits with competitors.
Why Out-of-Stock Rates Matter
Stock shortages don’t just mean short-term revenue loss; they impact brand loyalty, market share, and customer perception. When a shopper reaches for your product and finds an empty space instead, they’re unlikely to leave the store without an alternative. Instead, they pick up a competitor’s product—perhaps even discovering a new favourite in the process. Over time, these repeated experiences can shift consumer loyalty and erode your market presence.
Retailers and suppliers often work with predictive ordering systems, but these can’t always account for unexpected spikes in demand, seasonal shifts, or logistical issues. If you’re not actively tracking what’s happening at the store level, gaps in your supply chain can go unnoticed for weeks or even months, costing you thousands in lost revenue.
How SmartSpotter Helps You Stay in Control
With SmartSpotter’s dashboard, brands gain real-time insights into shelf availability and stock levels. Instead of relying on historical data, you get instant visibility into where your products are missing, allowing you to respond proactively. This means fewer empty shelves, more opportunities to capture sales, and a stronger competitive position in the market.
Brands using SmartSpotter’s insights have been able to:
Detect previously unknown out-of-stock patterns
Identify problem stores and take corrective action
Ensure better shelf presence and product availability
Increase sales and strengthen customer retention
What Happens When You Don’t Have This Visibility?
Shelves sit empty, leading to frustrated shoppers
Customers choose competitors’ products instead
Your brand loses revenue and market share
If you don’t see the issue, you can’t fix it.
Find the Gaps Before Your Competitors Do
Want to uncover hidden gaps in your stock availability? Submit three SKUs for a free review, and within 48 hours, we’ll provide valuable insights into what you might be missing.
Take control of your stock levels. Maximise your sales, and your success will be guaranteed.