Working for Accurate Insights

We only provide our clients with accurate, reliable data backed by quality control and an in-house team of experts.

Here are the reasons why SmartSpotter works for accuracy and achieves reliable results for its clients: 

1. Manual checks 

Our in-house reviewers manually revise every submission of our Spotters (who are given instructions containing each task's specifics), authorizing the spots that meet the client's specifications and requests.

We ensure revisions are done during the weekends and holidays, always providing real-time data.

2. Supported by photographic material

At SmartSpotter, backing information with robust and unmistakable photographic evidence is vital. That said, blurry photos or images that don't meet the instructions' requirements will not be approved.

Also, photos must be taken using the app, so Spotters must upload them on the spot. ​​

3. Advanced GPS technology

Another crucial aspect of delivering accurate results is that every submission is enforced with advanced GPS technology, which allows us to ensure that the spots are submitted in the exact location requested. 

Our app alerts Spotters when they are not performing the spot in the right location so that they can submit it correctly. 

4. Fact-based dashboard

Submitted spots are sent to the cloud to be scanned and analyzed using quality AI technology, which categorizes information to provide clear insights. 

Then, SmartSpotter's fact-based dashboard is organized and available with verified data so our clients can make decisions that improve their business. 

​​​​​​5. We take our Spotters’ feedback seriously 

As we take feedback and shopper experience seriously, we ask our Spotters to describe their interaction with store personnel, customer satisfaction, store cleanliness, how products are displayed, etc. This information, often submitted in a Mystery Shopping format, is helpful to get reliable and ongoing feedback from actual customers, not only about your business performance but also about your competitors. It also works as a research tool on how to retain customers.

These five pillars allow SmartSpotter to provide quality results, adding value with backed evidence and tasks specially tailored for every client, disaggregating information in a decision-making format.