Yes, In-store Execution can be Improved
Imagine you have delivered a beautiful display to your retail partner, including clear instructions for proper execution. Bring on those extra sales!
However, day-to-day trade shows that there is no room for complacency. Research by SmartSpotter shows that many things still go wrong on the shop floor, leaving returns partially wasted. This must, and can, be significantly improved.
Price is missing or ambiguous
Monthly pan-European and Australian research in supermarkets and non-food stores shows that display execution can be improved in over 31% of cases. Displays are essential for drawing attention to seasonal items, for example, towards Easter. The results show, among other things, that the price of the articles involved is often either missing or ambiguous and that displays are insufficiently filled (below 50% fill rate). On top of that, displays are too often damaged, and/or accompanying POS material is missing.
Premature conclusions
Mind you, your display could be among them! This shame can lead to premature conclusions in marketing and sales departments, such as "The display must have been bad," when it could just as easily be due to other factors, including an unfavorable location on the shop floor. These shortcomings in in-store execution were the main reason SmartSpotter was founded years ago.
Immediately optimized
Suppliers and retailers often lack the capacity to supervise and monitor everything themselves, let alone collect all relevant data from locations, analyze it, and share it with all stakeholders to boost profitability. SmartSpotter has fully automated that need. Trained consumers ensure national coverage and go out daily to measure and jointly optimize the execution of activations for their clients.
Clear dashboards
The collected data is shared with the client and his trading partner in real-time via an innovative app and clear dashboards. Automatic alerts and 'crowd merchandisers' constantly help retailers and suppliers with display placement and further optimization.
As a supplier or retailer, do you want to get a complete grip on in-store execution and get the most out of display promotions? Reach out to hello@smartspotter.com.au.