Are you promotions spot on?

Our Spotters collect insights about your promotions on main bay and second placement. This way you are able to make smarter decisions.

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Optimise your promotions in 3 smart steps

1. Are your promotions active?

On average 40% of promotions are not present as agreed. The number one mistake? Absence of action communication.

2. We measure product presentations

Our Spotters collect the insights you are looking for. Throughout the country and in real-time. Supported with photo, audio and video evidence.

3. Get started!

Something wrong? Share the insights directly with the retailer and take action together during the promotion. More sales for both of you.

Curious?

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Product presentation promotions: what does SmartSpotter measure?

Main shelf promotions

What's the most common mistake in promotional land? The lack of promotional communication on the main shelf. Striking price tags, shelf barkers or discount signs that are missing.

We measure:

Promotional item in stock on main shelf
Promotional item filling level
Presence of action communication

Second placement promotions

Second placement is a second placement of a product in the store to stimulate sales. Think of a promotional end, dumpbin or pallet stack. Nationally, 35% of second placements are not placed as agreed.

We measure:

Promotional item present in 2nd placement
Promotional item filling level
Presence of action communication

Main shelf promotions

What's the most common mistake in promotional land? The lack of promotional communication on the main shelf. Striking price tags, shelf barkers or discount signs that are missing.

We measure: