We are SmartSpotter

With SmartSpotter you ensure that your agreements are kept. Provide spot on shop floor presentation, make smarter decisions and maximise your turnover.

Our history

In 2011, the three founders, Martijn, Arno and Maarten, founded SmartSpotter together. Their motivation? Frustration they encountered when they worked in retail themselves. Time and again they noted that agreements made between retailers and suppliers were not fulfilled. Not out of unwillingness, but due to lack of insight. This led to the creation of SmartSpotter.

Our mission

If agreements are not fulfilled on the shop floor, you as a supplier or retailer will lose turnover. Our mission? Optimal synergy between retailer and supplier, so that all agreements are fulfilled by 2030. In this way, an additional retail turnover of 5 billion euros can be achieved.

Girl taking picture of POS material on shelf

Your range worldwide spot on

SmartSpotter offers global coverage and now has more than 10 global offices. Because we are everywhere, it is also very easy to follow the agreements regarding your international range worldwide. This way you know where you stand in Europe, but also in Australia and Colombia.

world shows locations where smartspotter is active

How are your insights collected?

Go for crowdsourcing, SmartSpotter Team or SmartSpotter Connect

Crowdsourcing

Choose Spotters

We are the crowdsourcing solution for retailers and suppliers. Thousands of Spotters, often consumers, are your eyes and ears on the shop floor.

SmartSpotter Team

Getting started

Our solutions, your team. Choose a central platform for your field services and store operations teams.

SmartSpotter Connect

Audits for outlets

SmartSpotter Connect is the most efficient, targeted and cost-effective way to immediately ensure distribution and compliance in the out-of-home channel.

Our team

Maarten

Managing Director

SmartSpotter is a platform that is capable of improving relationships by making customers happy!

Arno

Managing Director

It gives me energy to help improving the relationships between suppliers and retailers and improve the execution, that drive sales growth and enhance overall value.

Martijn

CTO

At SmartSpotter I can make use of my creativity, passion and know-how to quickly realise effective improvements in our own processes as well as those of our customers.

Anjanie

Marketing Manager

SmartSpotter is all about accessibility, openness and transparency - values that fit perfectly with my own personality.

Tom

Business Development Manager

Working at SmartSpotter is fun because we leverage expertise, offer valuable advice, and drive efficient data-driven growth in retail.

Annika

Project manager

I love thinking along with you; together we’ll find the best solution.

Thomas

Project manager

I get energy from turning the collected insights into usable tools so that they are immediately applicable

Sandi

Developer

My work focuses on creating intuitive, effective solutions that enhance the retail journey for businesses.

Joonas

Developer

Seeing my ideas develop into actual products is what drives my passion for tech.

Timo

Head of Germany

In my role at SmartSpotter, I combine transparency with passion to provide the best possible service to our German customers.

Rutger

Business Development Manager

I love seeing the impact our data can have on the store floor.

Laurens

Operations manager

I enjoy always looking for scalability and efficiency in our operations.

Noëmie

Project & Community Manager

SmartSpotter is a great opportunity for growth and advancement on so many levels. Achieving better results together works very inspiring for me.

Pieter

Business Unit Director

Helping customers to improve their relationship, drive sales and show our expertise is what we love doing.

Duygu

Project & Community Coördinator

Providing insights in a fast and cost-efficient manner for our customers, gives me energy each day.

Michaela

Project Manager

I like to find effective and professional solutions. Let's find it together.

Steve

Account Manager UK

It's an amazing feeling helping customers to improve their relationship through insights from SmartSpotter here in the UK!

Andres Velasquez

Customer Success

The best strategy for customer success is simple: "Care"

Why SmartSpotter?

Optimal results

Manage smarter with clear insights and maximize your turnover

Dedicated account team

Contact our accessible team whenever you want

Not satisfied? Money back

We aim for success and therefore only invoice for successes

How does setting up a measurement work?

A crowdsourcing step-by-step plan

SmartSpotter is not alone!

We are part of Hamilton Bright and Advantage Smollan

Hamilton Bright

The power of real human contact. Hamilton Bright believes in that. As a field marketing agency, Hamilton Bright helps brands and retailers to improve their sales performance.

Visit Hamilton Bright

Advantage Smollan

SmartSpotter is part of Advantage Smollan, a global collaboration of innovative sales and field marketing agencies. We leverage Advantage Smollan's extensive expertise and network to deliver the fastest, most efficient retail excellence solution the world has ever seen.

Visit Advantage Smollan

We are happy to help you

Please contact us