Are you promotions spot on?
Our Spotters collect insights about your promotions on main bay and second placement. This way you are able to make smarter decisions.
Optimise your promotions in 3 smart steps
1. Are your promotions active?
On average 40% of promotions are not present as agreed. The number one mistake? Absence of action communication.
2. We measure product presentations
Our Spotters collect the insights you are looking for. Throughout the country and in real-time. Supported with photo, audio and video evidence.
3. Get started!
Something wrong? Share the insights directly with the retailer and take action together during the promotion. More sales for both of you.
Curious?
Request a free demoProduct presentation promotions: what does SmartSpotter measure?
Main shelf promotions
What's the most common mistake in promotional land? The lack of promotional communication on the main shelf. Striking price tags, shelf barkers or discount signs that are missing.
We measure:
Promotional item in stock on main shelf
Promotional item filling level
Presence of action communication
Second placement promotions
Second placement is a second placement of a product in the store to stimulate sales. Think of a promotional end, dumpbin or pallet stack. Nationally, 35% of second placements are not placed as agreed.
We measure:
Promotional item present in 2nd placement
Promotional item filling level
Presence of action communication
Why SmartSpotter?
Why SmartSpotter?
Control your promotions
View of your promotions from day 1. Something wrong? Adjust immediately!
More turnover
A 3% improvement in promotion execution results in 1% more turnover.
Dedicated account team
Contact our accessible team whenever you want.
What others think?
Many went before you.
We have been working together for years to improve promo execution on the shop floor. The measured results are continuously discussed with retailers. Internal and external alerts allow immediate action to be taken based on factual data and photos. Both Unilever and the retailer learn from this. The dashboard gives our field service the opportunity to immediately adjust less performing stores and thus ensure perfect execution in the long term.
Frequently asked questions
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