Mystery visits for optimal service and quality

How do consumers experience your product? And do employees faithfully adhere to the standards and rules within your company? Find out with our mystery guests.

How does a mystery visit work?

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1. You want to know what's going on

You assume that what you agree on will also be fulfilled. Because an agreement is an agreement, right? Unfortunately, that is not always the case. How do you keep track of that?

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2. We map out what you don't know

With thousands of Spotters, SmartSpotter offers you the eyes and ears on location. They collect the insights you are looking for throughout the country.

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3. Get started!

Your real-time dashboard contains photo, audio and video evidence from our mystery shoppers. Take the next step and make smarter choices. On to spot on service and quality.

Curious about how this can work for you?

Request a free demo

Mystery visits: wat meet een mystery guest?

Total experience

With your product you also expect appropriate service that is the same everywhere. For an optimal experience of a drink in the catering industry, for example, a number of factors are indispensable: the right glass, the perfect temperature, a wedge of lime and a felt pad with your brand on it. Is the service of your products spot on?

We measure:

  • Perfectly serve

  • Presence of POS material on location

Mystery visit measurement measures total experience of employees

Staff compliance

Ask for identification, draw attention to offers and present a neat appearance. Do you know whether your employees faithfully adhere to the standards and rules of your organisation?

We measure:

  • Employee compliance

  • Product knowledge of employees

  • Dress codes

Why SmartSpotter?

Control your quality and service

For an optimal experience that is the same everywhere

Customisation possible

We measure exactly what you want to know

All KPIs in one dashboard

Supported with photo, video or audio evidence

"BP has had mystery visits carried out by SmartSpotter for years."

Trusted by BP and more than 350 companies!

As part of the customer satisfaction program, BP has had mystery visits carried out by SmartSpotter for many years. SmartSpotter is a solution that optimises store turnover with perfect in-store execution. Get real-time actionable insight! Every round we look forward to the final report. We receive help quickly and the accessible real-time reporting is clear at both KPI and question level.

Adrienne Koks, Retail Manager BP

Frequently asked questions

Is your question not listed? We are happy to help you.

Want to know more about our mystery visits?

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